If you accidentally drop by a speech by David Wei, CEO of Alibaba.com, at a networking event organized by the CCIFC near the Chinese New Year, and you don’t know who David is, very likely you will guess the well-groomed guy promoting Alibaba in perfect English and with great diplomacy must be the media director of the E-commerce giant. Like the Group’s chairman & CEO Jack Ma, David Wei knows intuitively how to take advantage of media and publicity to popularize their company and ideas. But different from Jack Ma’s unassuming manner, passion and sheer personal charisma which embodies China’s entrepreneurs, an air of sleekness, caution and well-educated gentlemanship -- traits of many western professional managers -- envelops David Wei, who was born in Shanghai, received education from London Business School, and once an investment banker. The article below is largely based on what David talked that night at the CCIFC party and what we learned from online sources about Alibaba.